This is one of those puzzling questions that seem to have an answer, but the real question is: should you be in it?  Do you enjoy the social aspect of fashion? Do you like to get your hands on new things, try out new brands and see the creations of others? Well......then, perhaps this is the best career option for you!

The fashion communication industry has seen a phenomenal rise in the past couple of years. It has given a fresh impetus to people looking for new opportunities in an already dynamic market. The fashion communication industry's stable growth is attributed to the strong industry players and the business opportunity created for professionals and clients. 

Fashion communication can be defined as a discipline that includes marketing communications, public relations, visual communication, or any other form of communication used by an organization that deals with fashion somehow. Fashion communication is one of the fastest-growing subfields in the fashion industry today. It combines various facets of the lifestyle industry with the fashion industry and is one of today's most exciting and creative career options. A fashion communicator needs to be in touch with all these disciplines and should have an excellent understanding of them. Fashion communicators need to understand the pulse of modern times (with its zillion shades of pink) and put in their best efforts when communicating through the ever-evolving media channels.

Your role in the industry:

Fashion communication is an excellent career as it expands the scope of knowledge in your field. It pushes you to think on your feet and communicate as part of an ongoing dialogue with customers. It uncovers new ideas and cultural references that you could never have discovered otherwise. The further you learn about a particular topic, the more attractive it becomes to start a career in that area.

Fashion is information technology in the real sense of the word. It is a collaborative and creative process, continuously learning and developing new ways to meet the diverse demands of an ever-evolving market. It encompasses design, development, marketing, merchandising as well as service. The core team consists of passionate individuals who are constantly pushing the limits to redefine what is possible. Today, there's never been a better time to get involved and help shape future fashion communication by learning about our current opportunities and challenges.

Fashion communication in the workplace tries to persuade people to buy something or access some service through a fashion medium and all its components. It is essential to convey your message clearly, concisely, and attractively so people can get what they want and get it fast. Fashion communicators are getting paid to persuade people to buy products through their marketing and public relations campaigns. They work in advertising, brand management, public relations, and advertising research agencies specializing in consumer goods.

What is a Fashion Communication Degree?

Fashion communication is studying how people present their feelings and concepts to the world through clothing, accessories, and even architecture. This can include how you look in public, how you dress for work or leisure, what you do in your personal life, and how others perceive you based on what you wear. It can also be about how we create images of ourselves through media (Photography, Fiction Photography, etc.) that counter how we feel in real life.

In its many forms, fashion communication is the art and science of influencing people's perceptions of you via how you present yourself and interact with the world around you. 

Fashion communication might sound like an oxymoron, but it's a relatively new career option. If you're the one who loves to educate yourself on the latest fashion trends and concepts, then learning about fashion communication could be an excellent opportunity for you. After all, communication is a big part of what you do - from running your business to communicating with clients and fellow employees. Fashion communication degrees make it possible for you.

JIET Institute of Design offers a full-time 4-Year degree program in Fashion communication. You can check here the course structure, eligibility criteria, and admission process.

Career options that you can go for as a Fashion Communicator:

Persevering a career in fashion is not just a job; it's a lifestyle. You have to live and work in various parts of the fashion world and see it from a different angle. The client, designer, or business owner could have their requirements.

The average salary of a graduate in Fashion Communication may range from INR 3.6 LPA to 18 LPA. Some of the most attractive career options that you can go for as a Fashion Communicator are: 

1) Fashion Blogger

2) Fashion Photographer

3) Fashion Journalist

4) Fashion Writer

5) Visual merchandiser

6) Fashion Stylist