Does fashion communication have a scope?
Fashion has always influenced our lives for a long time. The fashion industry encompasses a whole new world for enthusiasts, from globally renowned fashion houses to cultural style statements. Perhaps this is why fashion design and other courses have become prominent in the Indian education industry. You can see many institutions across the country including fashion-related courses into their curriculum, thereby allowing students to pursue their passion for this educational line.
Recently, a new fashion course that has emerged as a promising career line in the industry is fashion communication. Though the name sounds quite contradictory, it boasts a huge meaning. Fashion communication is related to understanding the factors that influence a fashion trend. It can be psychological, cultural, social, or physiological factors. For instance, sports fashion is very different from the regular casual fashion followed in India. This is because, in sports, you need to wear clothes that can provide complete mobility range while offering comfort at the same time. As for regular fashion, you don't have such restrictions to follow.
Therefore, a career in fashion communication is undoubtedly promising. But the main question is how? Since the course is still new to many enthusiasts, we have taken it upon ourselves to explain the prospects of fashion communication in the context of a career.
It will help bridge the gap between skill sets and industry requirements.
One of the main benefits of fashion communication is bridging the gap between industry requirements and the skill set. Fashion is still considered an underdog because we don't have enough skilled professionals who can understand the deep desires of society and implement the same in designing new fashion sense. As a result, we are yet to consider fashion a necessity to survive in the modern world. But with fashion communication, professionals can know more about the relationship between fashion and society. This will help diminish the gap between the existing skills and what the market is looking for.
Fashion can be tailored as per the trends.
We often see that fashion trends are usually localized. You won't find the entire community embracing the trends with wide-open arms without having any negative views or perceptions. If the fashion industry wants to tailor these trends based on the desires of each community, they need to communicate with the users. And that is where fashion communication comes in. It will help the fashion houses understand the importance of culture, emotions, traditions, and seven other deep-seated factors impacting fashion trends.
Fashion can become a way of celebration.
With the help of fashion communication, it will become possible for people to associate fashion with celebration. Take the example of Priyanka Chopra's wedding outfit. Designed by Ralph Laurel, her train had names embroidered. She used fashionable accessories to make her wedding more memorable. This is how fashion communication can help connect people with trends on an emotional level.
Conclusion
Fashion communication is not available in all colleges having other fashion courses. If you want to pursue this course, you can check out the course curriculum at JIETDAT or the JIET Institute of Design and Technology. Here, you can learn more about the importance of fashion communication, how to develop the skills, and so on.
