JIET Jodhpur

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Handicraft Trends & Design Opportunities in Rajasthan.

The handicraft industry in Jodhpur is well-established and known across the country. Even though the city is medieval, the handicrafts industry in Jodhpur has flourished quite recently, and it has become a hub for artistic wooden furniture, Indian handicrafts, and lifestyle accessories. The handicraft industry in the city has used innovation to create products that are well-loved today in different parts of the world. So, as a design student, how can you enter this industry?

For product and interior designers in Jodhpur, there are various ways to enter the industry. It should be noted that designers have built this industry from scratch through innovation and understanding of the rich heritage and cultural value that this city holds. So, let’s explore some of the ways you can find opportunities in Jodhpur as a product and interior designer.

Opportunities in Jodhpur for Product & Interior Designers

The handicraft industry is an entrepreneurial venture that you can embark on if you feel confident about your skills as a designer. You can start your own business to sell handicraft products that you produce domestically. However, if you are looking for job opportunities, there are other places where you can try to get placed.

  • Existing Handicraft Retailers

If you don’t want to go for the entrepreneurial route, or you just want to test the waters and understand the business better before starting your own, this is a great way to do that. With your background in design education, it will be fairly easy for you to get a job at existing retail outlets for handicraft retailers as soon as you can clarify what you can offer them with your services. You can work as a product designer and try to perfect their designs even further to make sure that their products appeal to a broader audience or are just better branded.

  • Event Management Companies

When it comes to designing handicraft items and other ornamental design elements, working at an event management company can help you get the exposure you need to get started. Since event management companies work with tight deadlines and often small budgets, the only way for you to excel is through your creativity, and with your services, you can make a name for yourself. Taking inspiration from the handicraft industry in the city, you can start making decorative items for events that you can later sell based on your terms with the company that employs you.

  • Design Consultancy Firms

Interior designing is very popular nowadays, with great companies emerging from various parts of the country that feature different styles of interior decor. Based on your skills and exposure to the handicrafts industry in Jodhpur, you can work at design consultancies and try to create your own decor ideas that embody the traditional design of handicrafts available in Jodhpur, or you can go the extra mile and try to create fusion interior decor that takes inspiration from traditional artwork, while also using foreign and western-influenced design ideas.

Final Thoughts

As a design aspirant, it is crucial for you to be exposed to different styles of art, especially traditional art, to understand and cherish your heritage and culture. Understanding traditional art and having a depth of knowledge in the field can help you get an edge over the competition when you are out looking for jobs. You will also be able to launch your own business if you want. So, if you want to be in touch with your roots and study design in India, be sure to check out JIET, the first AICTE-approved undergraduate design college in Rajasthan. For more information about their course and curriculum, check out the college website.


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